Williams – 10 Year TEMPUR® mattress owner and world’s number 1 – featured in Global ‘This Sleep Is Power™’ Campaign
London, UK. May 9, 2017 – Champion athlete. Fashion designer. Entrepreneur. Philanthropist. Serena Williams embodies POWER, both on and off the court. What fuels her power? Ten years of sleep on a TEMPUR® mattress and pillow.
TEMPUR® announced today that the brand is teaming up with the tennis icon to launch its new “TEMPUR. This Sleep Is Power.™” campaign around the world. The new global partnership will demonstrate the unique power of Tempur sleep that fueled Williams’ performance while playing at the top of her game and which will continue to support her into motherhood. The “Power” campaign will be supported by record levels of advertising throughout the high-demand summer selling season.
“I require consistent, restful sleep in order to be at my best, and for the past 10 years, my Tempur mattress and pillows have delivered that,” Williams said. “This is the only mattress that adapts to my body, relieving pressure points so I sleep deeply and wake up ready to perform on the court and conquer whatever the day might hold. And now as I go through pregnancy, the comfort and support Tempur provides is even more important than ever.”
As the most dominant tennis player of all-time and a TEMPUR owner for more than a decade, Williams recognizes that sleep is a critical component of her demanding training regimen and recovery efforts.
Tempur’s collaboration with Williams is part of an integrated marketing campaign that features the tennis great training on-court (showcasing her powerful 120 mph serve) and the superior pressure point relief she enjoys by powering up on her Tempur at night.